AWC Partners with 2-Star Michelin Chef Paulo Airaudo to Co-Launch EA Chef’s Table
Bangkok, Thailand, February 15, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, announces a partnership with 2-star Michelin Chef Paulo Airaudo who will showcase the pinnacle of Italian culinary excellence and architectural splendor at EA CHEF’S TABLE, located on 56th Floor at EA Rooftop at The Empire (EA), one of the world’s largest F&B rooftop destinations. This collaboration is poised to redefine Bangkok’s culinary landscape, inviting diners to indulge in a symphony of flavors and embark on a gastronomic journey like no other, enhancing Thailand position as a premier global destination for unparalleled food and beverage experiences.
• AWC unveils a groundbreaking partnership with 2-star Michelin Chef Paulo Airaudo, to create a new Italian restaurant at EA CHEF’s TABLE at ‘The Empire’. This follows Thailand’s first rooftop Thai restaurant and the highest Chinese restaurant created by Michelin-starred chefs, ‘Chef Ton’ and ‘Chef Vicky Cheng,’ to complete AWC’s world-class dining destination – EA Rooftop at The Empire (EA).
• Renowned Chef Paulo Airaudo, with Michelin-starred accolades including restaurants in Argentina, Spain, Italy, and Hong Kong, is set to inaugurate his first Southeast Asian restaurant. This establishment will elevate a new benchmark for Italian cuisine in the capital at EA CHEF’s TABLE, introducing his distinctive dining experience to gourmets and food enthusiasts in Bangkok.
Mrs. Wallapa Traisorat, Chief Executive Officer and President of AWC, said ” AWC proudly joins forces with Chef Paulo and Made in Mordor, introducing a world-renowned culinary maestro to EA CHEF’S TABLE, an iconic rooftop renowned as one of the world’s largest F&B rooftop destinations. More than a mere addition to our project, this collaboration represents the crowning achievement, the final piece that harmonizes with our vision and establishes an unparalleled standard for dining in Bangkok and beyond. The partnership between AWC and Chef Paulo stands as a resounding testament to our unwavering commitment to delivering exceptional and world-class dining experiences.”
Chef Paulo Airaudo, said, “I am thrilled about this partnership with AWC, Thailand’s leading integrated lifestyle real estate group. This venture marks my first restaurant in Southeast Asia, bringing a rich heritage of European flavors to this new, vibrant F&B destination in Thailand. I am eager to introduce my culinary concept and style to the discerning palates of Thai and global travelers.” The collaboration is a strategic move by AWC to complete the rooftop dining experience at EA CHEF’s TABLE, following the recent announcement of a groundbreaking partnership with two of Asia’s most acclaimed Michelin-starred chefs, Ton Thitid Tassanakajohn and Vicky Cheng, who will each create Thailand’s first and highest rooftop Thai restaurant and Chinese restaurant at EA CHEF’S TABLE.
With seating for 70 guests, the new Italian restaurant, created by Chef Paulo, promises a unique dining experience that blends authentic Italian cuisine with unexpected twists. This concept respects Italy’s rich culinary heritage while embracing modern creativity, offering a journey through traditional flavors enhanced by innovative surprises. Chef Paulo, born in Argentina with Italian heritage, has made a significant mark on the global culinary scene. His journey, from Latin America to Europe, showcases mastery of multinational cooking techniques and a commitment to innovation. Grounded in a philosophy of high-quality, seasonal ingredients, his Michelin-starred restaurants, including Amelia and Aleia in Spain, and Noi in Hong Kong, highlight his culinary prowess and innovative approach, promising an engaging adventure for the palate and balancing the comfort of Italian dishes with the excitement of new culinary explorations to EA CHEF’S TABLE.
Elevating the new benchmark for Italian cuisine in Bangkok, the restaurant, which is scheduled to open in October 2024, aims to attract a diverse clientele, including gourmets, food enthusiasts, chef admirers, office professionals, and globally minded explorers. Promising an unparalleled dining experience that combines the best of Italian tradition and modern innovation, the restaurant will complement the Thai and Chinese restaurants on the 56th Floor at EA Rooftop at The Empire, enriching the cultural diversity and culinary excellence of the venue.
The new Italian restaurant combines culinary mastery with panoramic views of the capital from the 56th floor of ‘The Empire,’ AWC’s flagship lifestyle mixed-use office complex, the largest in Thailand. On the 57th – 58th Floor, Nobu Hospitality will present ‘Nobu Bangkok‘, the world’s highest and largest Nobu, serving as the first and only one in Thailand. Together, the restaurants will form an integral part of EA Rooftop at The Empire, with total space of more than 8,200 sqm., including 2,500 sqm. of outdoor rooftop space, solidifying its standing as one of the world’s largest F&B rooftop destinations in the center of Bangkok, catering to diverse needs and lifestyles with a collection of world-renowned restaurants and cafes from the 55th – 58th floors.
About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects.
