BWH Hotels Brings Aiden to Southeast Asia with Boutique Retreat in Vietnam
Phu Yen, Vietnam, December 8, 2023 / TRAVELINDEX / BWH Hotels has announced the signing of Aiden by Best Western Maman Vung Ro Bay, a natural and sustainable new resort nestled in a lush, coastal forest and overlooking the ocean in Phu Yen province, on Vietnam’s spectacular south-central coast.
Marking the Southeast Asian debut of Aiden by Best Western, BWH Hotels’ smart and sophisticated boutique hotel brand, Aiden by Best Western Maman Vung Ro Bay will introduce experience-seeking travelers to an unspoiled corner of Vietnam. Woven seamlessly into the verdant landscape, this unique low-rise retreat will showcase a highly authentic architecture and design concept that reflects the local culture, while framing views of Vung Ro Bay and the East Sea beyond.
Visitors will be welcomed into a bright and inviting reception hall, which stretches out towards an elevated wooden outdoor deck, glistening infinity pool, forested hills, and the shimmering sea. Guests can stay in a collection of handcrafted wooden houses, which are made from 100% recycled wood and blend rustic-chic interiors with home comforts and modern amenities, all in line with BWH Hotels’ international standards. The spacious, naturally-lit bathrooms will feature semi-alfresco showers and deep, sunken bathtubs. Alternatively, a choice of glamping tents is perfect for visitors who want to sleep under the stars.
Exhilarating activities include an aerial ropes course, while deep relaxation can be discovered at the spa and sea-facing massage area. At mealtimes, the dramatic floating restaurant is surrounded by the sea, accessible only via a narrow jetty, and specializes in Vietnamese, pan-Asian and international cuisine crafted using fresh, seasonal, and indigenous ingredients.
Aiden by Best Western Maman Vung Ro Bay will be a pioneering resort on this pristine stretch of Vietnam’s long coastline, approximately two hours’ drive north of Nha Trang. Tuy Hoa Airport, which offers direct daily connections from Hanoi and Ho Chi Minh City, is just a short distance away.
“We are very excited to announce the signing of Aiden by Best Western Maman Vung Ro Bay, a stunning and highly sustainable retreat that will represent many “firsts” for BWH Hotels and Vietnam’s tourism sector. Marking the debut of the Aiden by Best Western brand in Vietnam, this resort will enable us to cater to the evolving lifestyles and travel preferences of our guests, while also introducing international standards of hospitality to this untouched corner of the country. With its organic ethos and authentic, locally-inspired architecture, this will become an outstanding addition to our portfolio,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.
Aiden by Best Western Maman Vung Ro Bay joins BWH Hotels’ expanding portfolio of properties in Vietnam, which currently comprises hotels and resorts under the Best Western Premier® and WorldHotels
Elite brands, with many more in the pipeline.
Meet Aiden – a trendy collection of laid-back boutique hotels that blends cool, casual charm with an eclectic neighborly feel. No two hotels are alike with each designed to reflect the unique personality of each community they serve. Discover local flair and imaginative design with Aiden as your welcoming and stylish host. This new signing in Vietnam marks the latest stage in a global expansion strategy that has already launched properties in the US, Germany, Austria, South Korea, France, Italy, and Australia.
About BWH Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
