BWH Hotels Signs Three Properties Under Awards-Winning SureStay Brand
Sydney, Australia, March 13, 2024 / TRAVELINDEX / Leading global hotel group, BWH Hotels announced the signing of three new SureStay properties in Australasia. Situated within BWH’s value and extended stay segments, the global powerhouse brand will introduce two economy SureStay® Hotels and the first in the market, extended stay brand, SureStay Studio® by Best Western to the portfolio. The signing of these economy hotels represents a huge milestone for consumer and investor demand based on the current price-conscious travel market.
Located in Australia’s capital cities of Brisbane and Sydney, SureStay is seeing significant expansion across key markets globally with over 450 current properties accounting for 30,000+ rooms within the portfolio. The award-winning economy brand offers a well-rounded selection of hotels with different features and amenities, which enables hoteliers to find the right product for their market.
Renovations have begun on two of the conversion properties in Sydney located in the CBD and St Leonards, with both properties due for completion later this year. Situated in Brisbane’s south, located in Mount Gravatt, the third property which will be the inaugural extended stay SureStay Studio, will be converted from its existing residential apartments into 2-bedroom accommodations. The brand’s apartment-style layout is designed for longer-stay guests who are traveling on either business or leisure looking for the comforts of home.
“SureStay Hotels has experienced remarkable growth in recent years and the milestones prove that our premium economy products have quickly become one of the fastest growing brands in the hotel industry,” said Rod Munro, Managing Director, BWH Hotels Australasia. “SureStay is resonating with investors as we navigate the current economic crisis. With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay’s presence across the region.”
Scheduled to welcome its first guests at the end of 2024, these conversion developments will bring the number of Sydney properties to eight with Brisbane rounding out to five BWH branded assets. Guests will enjoy quality and consistency from their stays with access to popular amenities including connectivity, great value, consistent quality, and extensive loyalty program benefits.
Consisting of SureStay® by Best Western, SureStay Plus® by Best Western, SureStay Studio® by Best Western, and SureStay Collection® by Best Western, SureStay Hotels continues to gather interest among hotel owners in the premium economy, economy, and soft brand sectors as a result of its impressive performance. Launched just eight years ago, SureStay Hotels has remained one of the fastest-growing brands in the hotel industry and is known as a trusted and respected lodging option among travelers. The brand offers travelers a service guarantee, at an affordable price.
“When labor and construction costs are at historical highs, a premium economy brand represents the ideal solution for cost-effective asset repurposing, serving as a gateway to a global brand,” said Danilo Curcuruto, Director of Development, BWH Hotels Australasia.
“It’s great to see Australia catching up with the appreciation for this underestimated segment, which delivers consistency in performance, flexibility, and a targeted approach to an emerging customer database”.
A newcomer to the market, SureStay Studio is set to round out BWH’s economy offering while showcasing extended stay options to travelers. Joining BWH’s eight existing SureStay properties located in Albany, Caboolture, Esperance, Bangkok (Thailand), and Asan (South Korea), these three new additions in key destinations will provide travelers with affordable accommodation options to access experiential travel despite the current inflationary pressures.
With a strong global pipeline, SureStay Hotels is an example of BWH’s commitment to listening to market requirements led by traveler trends to implement change across each of its brands. As a growing segment seeing significant uptake by hoteliers and developers, BWH currently has 24 SureStay properties in various stages of development globally with seven properties across the region with a key interest in Sydney, Christchurch, Bangkok, and the Philippines.
About BWH Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels
, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
