Meliá Hotels Unveils Paradisus Salinas Lanzarote in Spain
Lanzarote, Spain, August 11, 2023 / TRAVELINDEX / The new Paradisus Salinas Lanzarote features 282 rooms and villas, an 1,800 m2 swimming pool, beautiful tropical gardens designed by César Manrique and seven dining options.
Designed by Fernando Higueras and César Manrique, the building combines rationalist architecture by Higueras with murals, pool and garden design by the Canarian artist and painter.
Over 40 years ago, Higueras took over the principal building with the idea that the concrete, formwork, and geometry of the folds and their monumental emphasis blend seamlessly with the surrounding nature and environment. In turn, Manrique took charge of the hotel’s swimming pool, the spectacular tropical gardens, home to more than 300 species; and of the frescos and sculptures that bring colour and warmth to the building and its interiors.
In 1979, the hotel was awarded the International Prize for Architecture. Today, following a complete renovation and redecoration of the spaces, Paradisus Salinas Lanzarote is a luxury 5* adults-only hotel, with direct beach access, spa, gym, meeting rooms, outdoor swimming pool, tennis court, rooms with private pools, villas, and extensive dining options.
The hotel is one of the assets that form part of the alternative investment vehicle Victoria Hotels & Resorts, a collaboration between Meliá Hotels International, Bankinter Investment and GMA.
Paradisus Salinas Lanzarote is nestled in a dreamy enclave, surrounded by the beautiful beaches of Costa Teguise and charming villages. The island of Lanzarote, a Biosphere Reserve, features unique lunar landscapes, volcanoes, unspoiled beaches, picturesque villages and an exceptional climate.
The hotel, the second in Europe from the luxury resort brand Paradisus by Meliá, aims to reinvent the traditional “all inclusive” concept, innovating and transforming it through new experiences linked to the destination’s nature and exploring everything it has to offer.
Under the slogan, “Embrace Your Nature”, Meliá Hotels International offers an authentic cultural immersion into each of the places where its hotels are located.
DESTINATION INCLUSIVE® EXPERIENCES: A NEW WAY TO TRAVEL
Paradisus by Meliá goes beyond traditional sun and beach tourism to bring new adventures. Like at all the hotels that form part of this brand, all Destination Inclusive® experiences are included in the guest’s stay at Paradisus Salinas Lanzarote.
Combining luxury with local culture and nature is key to providing guests with a truly unique experience. An innovative hotel concept where the guest’s entire stay is immersed in the local culture and traditions, from cooking workshops to excursions to the most hidden or iconic places of the Fortunate Isles or Islas Afortunadas.
Under the slogan, “Embrace New Adventures”, Paradisus Salinas Lanzarote has created unique Destination Inclusive® experiences that range from guided tours to popular tourist sites, like the Jameos del Agua or the Cactus Garden, to artistic excursions brimming with creativity, like the emblematic El Grifo winery with its vines intertwined in the volcanic ash that is so characteristic of the island.
At Paradisus by Meliá, the destination lies at the heart of a genuine adventure, where one can “discover the boundless pleasures of a holiday with a capital ‘H.’ Guests can escape to the most secluded corners, savour authentic cuisine, meet local artists, and discover the culture of the villages and their people,” explains Susanna Mander, Global Director of Brand Marketing at Paradisus by Meliá.
AN ABUNDANCE OF LOCAL AND INTERNATIONAL DINING OPPORTUNITIES
Haute cuisine is another of the attractive features of this hotel where international, Mediterranean and, of course, the signature Canarian cuisine is combined to reinterpret classics like papas arrugás con mojo, torrija de costillar from local cows, ropa vieja and a long list of recommendations, which naturally always include the exquisite cheese and wine varieties from the region.
Restaurants include: Malva Food Bazaar, Capella Italian Restaurant, La Graciosa (local cuisine), Samira (Middle East cuisine), Ginger Bar & Cocktail (open 24 hours), The Shack Pool Bar and The Reserve Pool Bar.
To understand some of the elements cooked on the traditional stoves of La Graciosa restaurant, we need to travel to the renowned restaurant La Acuarela in Mogan, which has been under Germán Ortega’s leadership for many years. Awarded a Michelin star and two ‘soles’ from the Repsol Guide, its cuisine is one of the most renowned and revered on the island. Ortega trained at the Vassa Eggen restaurant in Stockholm, at The Letonnie in England, awarded two Michelin stars, and at Hacienda Benazuza. With these influences and with a diverse career trajectory behind him, Ortega has designed La Graciosa’s menu, including a tasting menu of three dishes that will be changed seasonally.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the world’s most sustainable hotel in 2022 according to S&P Global’s Corporate Sustainability Assessment, as well as being a “Top Employer 2023” brand in Spain, the Dominican Republic, Mexico, Italy and Germany. Meliá Hotels International is also part of the IBEX 35.
About Paradisus by Meliá
Paradisus by Meliá Destination inclusive® Luxury Resorts is part of Meliá Hotels International, one of the leading family hotel operators in the world. Its properties are located in some of the most exclusive destinations in the world, as well as up and coming destinations, offering a superior experience to its guests. The luxury hotel brand currently has hotels in the Dominican Republic: Paradisus Palma Real Golf & Spa Resort; in Mexico: Paradisus Cancún, Paradisus Playa del Carmen, Paradisus La Perla (Adults Only) and Paradisus Los Cabos (BCS, Mexico); and in Spain, Paradisus Gran Canaria and Paradisus Salinas Lanzarote coming soon. Each property is surrounded by beautiful gardens with sea views that reflect the natural beauty of the destinations. Committed to health, wellbeing and the environment, each resort offers a range of authentic and tailored activities as part of the Life Enriching Experience, like yoga, treatments at YHI Spa, water sports and cooking classes. Paradisus by Meliá offers unique room categories and luxury options including The Reserve (adults only) and Nikté (for families), which offer premium accommodations, the highest service level of the brand, exclusive amenities and VIP services, which are ideal for a wide range of guests: couples, families, weddings and business travel. One of the new experiences included for VIP guests is Destination Inclusive®, activities that take place outside the hotel and invite our guests to immerse themselves in the local culture at each Paradisus destination.
About GMA
GMA is a private equity company specialising in the hotel sector and focused on investment, asset management and real estate projects. GMA has a team with more than 30 years of experience in the domestic and international market. It has managed its own and third-party investments, assuming different roles based on the type of company and project, from identifying opportunities, fund structuring, buying and selling, management, joint investment, promotion, operation and disinvestment of assets. In recent years, it has participated in more than 500 transactions and projects with a value of over 5,000 million euros. It currently manages more than 1,200 million euros in assets across all companies in which it participates.
About Bankinter and Bankinter Investment
Bankinter is the fifth largest Spanish bank and the most resilient in the Spanish financial system, as well as the first most solid financial entity in European banking, according to the European Banking Authority (EBA). Bankinter Investment is the Investment Bank subsidiary of the bank, an activity that the entity has been developing since 2011, and from which it has provided an important alternative investment platform that has become a benchmark in the Spanish market. Since 2016, it has successfully launched 21 alternative investment vehicles with committed capital from investors of more than 4,200 million euros that, including project financing, currently assumes an asset management portfolio of over 7,000 million euros, that will reach 10,000 million euros once all vehicles are 100% invested. For the management of assets in all vehicles, it has followed a model of exclusively partnering with an expert in each investment sector, like renewable energy, student residences, hotel sector, logistics real estate, infrastructure, retail spaces and capital risk. At the end of 2022, and protected under the new regulatory framework that established Law 18/2022, Bankinter Investment SGEIC was established, an entity of the Bankinter Group specialising in the management of alternative assets.
