Universal Rating Index

Ratings and reviews are critical in the consumer decision making process. The TOP25 Series is based on a Travelindex owned and patented, “Universal Rating Index”. The multi-tier rating combines the power of crowd wisdom (social media and review sites) with artificial intelligence behavioral algorithms and a zest of human expertise from some of the world’s top travel, hospitality and culinary experts. The result, the Universal Rating Index (URI), a true and objective measuring standard on a scale between 1 and 100, where 100 is best.

Our experts focuses on more than 89 indicators covering a comprehensive range of location, service, cleanliness and many more signals. They greatly enhance the standards and relevancy of the Universal Rating Index.